Tripoli, 23 June:
Air Malta is to raise its international profile and boost business by hiring both an advertising and a media . . .[restrict]planning and buying agency.
The airline, which is 98 percent owned by the Maltese government, wants to develop strong advertising campaigns not just domestically but in its key North African, European and Eastern Mediterranean markets.
As part of a restructuring, Air Malta says it is seeking to boost its return on investment by integrating its marketing and communications functions. In appointing a single media planning and buying agency, the airline also hopes to make its advertisements better targeted and more cost-effective.
Invitations for tender for both contracts, each to run for three years, went out this week.
The airline which has a fleet of 12 Airbus A319 and A320 aircraft carried 1.75 million passengers last year on its 35 destination network. [/restrict]