Representatives of the Chambers of Commerce, Industry and Agriculture in Tripoli, Benghazi and Misrata participated in the activities of the concluding workshop of the project "Strengthening Partnerships between Chambers and Associations in Libya", held last Monday, 26 October in the German capital, Berlin, with the participation of the Commercial Attaché at the Libyan Embassy in Germany.
The project is being implemented by the Arab-German Chamber of Commerce and Industry (Ghorfa), funded by the German Federal Ministry for Economic Cooperation and Development (BMZ), and aims to strengthen the institutional structures of the chambers of commerce and develop cooperation and partnership between the private sector of Libyan and German business organizations.
The workshop programme included a visit to the SAP Centre for Digital Transformation Expertise, where participants were briefed on the latest applications in the field of digital transformation, and the role of artificial intelligence in data analysis and the development of services provided by chambers of commerce, in a way that contributes to raising the efficiency of institutional performance and keeping pace with technological developments.
The events also witnessed meetings with several German companies to discuss opportunities for economic and trade cooperation, introduce the potential available in the Libyan market, and encourage German companies to explore investment opportunities and expand their activities in Libya.
The participation of Libyan Chamber of Commerce, Industry and Agriculture comes within the framework of their keenness to strengthen international cooperation relations, develop their institutional capabilities, and expand partnerships with German economic institutions, in order to serve the interests of the business community and support investment and trade exchange.