Aldafniya Food Industries Complex, one of the complexes of the Whiba Holding Group for Food Manufacturing, participated in the Anuga International Exhibition held in Cologne, Germany from 7 to 11 October.
Whiba claims its Aldafniya manufacturing complex, located in Zliten, is the largest in Libya and one of the largest in North Africa. Whiba is one of the largest companies in Libya.
According to a statement by the Whiba Holding Group’s Media Office provided to Libya Herald, Aldafniya Food Processing Complex’s participation at Anuga comes within the group’s plans to open new horizons to introduce its products that have the Libyan Quality Mark and are manufactured in accordance with local and international standards, and to confirm the desire of the Holding Group to reach regional markets.
Successful Anuga participation with positive feedback from visitors
The Media Office said the company’s participation in Anuga was successful, where it was able to display a group of food products manufactured within its Complex, which won the admiration and satisfaction of visitors to the exhibition from all over the world, despite the great competition for various food products from the participating countries.
Introducing its products to an international audience for the first time
With regards to the results of its Anuga participation, the Media Office said that the most important results are the introduction of Libyan products, their high quality, their commitment to the highest health standards, and their interest in sound and attractive packaging.
Positive signals for export orders
Additionally, achieving a regional and global spread of Libyan products for the first time in an exhibition held in European countries, and obtaining indicators was also a positive result.
The company also obtained positive signals for supply contracts to export more of its food products, especially to African countries, including Niger, Mali, Gabon and Senegal, that have previously imported quantities of pasta of various shapes and sizes.