By Sami Zaptia.
London, 9 December 2020:
Through its Al-Madar and Libyana mobile phone subsidiaries, Libya’s state telecoms holding company, the Libyan Post, Telecoms and IT Holding Company (LPTIC), yesterday signed sponsorship deals with Tripoli and Benghazi football clubs.
Through its Al-Madar mobile phone company, LPTIC signed a sponsorship agreement with Tripoli’s Al-Ittihad football club.
Its Libyana Mobile Phone Company signed a similar sponsorship contracts with the Al-Ahly Tripoli and Al-Ahly Benghazi clubs. LPTIC said that it is seeking to include more clubs in future sponsorship deals in the near future.
The agreement is part of LPTIC’s initiative to sponsor a number of Libyan football clubs that are participating in international football tournaments, LPTIC’s Media Department explained to Libya Herald.
It explained that LPTIC chairman, Faisel Gergab, who attended the signing ceremony, seeks LPTIC through its subsidiaries, and as part of its corporate social responsibility, to contribute to raising the performance of Libyan football clubs.
The initiative aims to ensure the ability of Libyan football clubs to participate in international tournaments and to rally the Libyan people around sporting activities, help strengthen the Libyan social fabric and heal the rifts and divisions.
Gergab indicated that Libya’s “Telecommunication sector will be a prime contributor to capacity building and will give special attention to sports to raise local and international performance of Libyan clubs”.
