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Home Business

Craftsman shortage slows home store take-off

byNigel Ash
December 28, 2012
Reading Time: 1 min read
A A
Craftsman shortage slows home store take-off

Danube Libya's Benghazi store (photo: Maha Ellawati)

By Maha Ellawati

Danube Libya’s Benghazi store (photo: Maha Ellawati)

Benghazi, 26 December:

Business has been challenging for a Benghazi building supplies store that opened its doors in September, so . . .[restrict]the management is planning a major marketing drive in the new year.

The key problem, according Fakhri Al-Anizi, the general manager of Danube Libya, which opened a 12,000 square foot outlet in Al-Hawari fours months ago, is the lack of craftsmen to instal home improvements.

“ You cannot say the business is doing very well yet, but it’s OK ” Anizi told the Libya Herald, “ We have our business plan and we are launching a big marketing campaign next year”. He added that  Danube Libya had also set up a customer credit arrangement with a bank.

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The company is part of the UAE-based Danube Dubai franchise, which describes itself as  the biggest building resources company in the Middle East, selling household as well as construction materials.

Fakhri Al-Anizi, general manager

“Right now we are not doing the construction materials” explained Anizi.  “That part of the project has not yet started. What we have started with is sanitary ware and home improvements, curtains, wallpapers, baths, flooring and luxury items such as jacuzzis and spa baths.”

Libyans he said, had not yet picked up the DIY habit, preferring to hire workers to instal their home improvements. However, because of employment visa difficulties, there were simply too few skilled craftsmen, who in the past have come principally from Tunisia and Egypt, to take on the work.

  [/restrict]

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The Libya Herald first appeared on 17 February 2012 – the first anniversary of the Libyan Revolution. Since then, it has become a favourite go-to source on news about Libya, for many in Libya and around the world, regularly attracting millions of hits.

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