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Home Business

First burger chain to open

byMichel Cousins
March 28, 2012
Reading Time: 1 min read
A A

BurgerFuel Worldwide, the New Zealand-based burger company, has become the first burger chain to announce that it is opening outlets in Libya.

It . . .[restrict]is partnering with the local Sadeen General Trading Company.

The BurgerFuel logo

BurgerFuel’s CEO of International Markets, Chris Mason, based in Dubai, stated: “We saw Libya as one of the leading countries to enter in North Africa. Democracy is flourishing right now so this is a sought-after market to enter and to take first mover advantage in. Our partner has opened the first Il Caffe di Roma which is achieving amazing sales figures and we see BurgerFuel being just as successful.”

The company’s CEO, Josef Roberts added: “We’re interested in both established and emerging markets, especially those that are re-inventing themselves, creating new democracies and progressing. We want to be there from the beginning.”

BurgerFuel, although largely unknown in many countries, has already opened in a number of Middle East states.  It is in Saudi Arabia’s Eastern Province as well as in Dubai and Iraq.  It just been announced it will open in outlets in Qatar and plans to open shortly in  Egypt.

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  [/restrict]

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The Libya Herald first appeared on 17 February 2012 – the first anniversary of the Libyan Revolution. Since then, it has become a favourite go-to source on news about Libya, for many in Libya and around the world, regularly attracting millions of hits.

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